Getting Tweens Moving

Daylight's strategy-to-reality program is
helping HopeLab address childhood obesity
by getting tweens moving. The results: a
30% increase in physical activity and
accolades from President Obama!

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Getting Tweens Moving

The Future of Health Information

A great client, a compelling cause, and a
fired up team were the catalyst, and nine
"experience prototype" videos are the
result. Each follows a fictional character
as they interact with hardware, software…

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The Future of Health Information

Harnessing Behavioral Profiles

Behaviorial profiles help keep humans front
and center when tackling big messy
problems. We used them to help HopeLab
think differently about motivating tweens
to be more physically active.

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Harnessing Behavioral Profiles

GE Caulk Singles

A home improvement product whose
development we led while at IDEO has hit
the shelves at Lowes, Walmart, Ace and
beyond. It also won a Business Week
innovation award along the way.

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GE Caulk Singles

News

February 21

Daylight launches new website!

February 12

Daylight client Aardvark has been acquired by Google! Here’s Wired Magazine’s take on it. Also check out this interesting white paper about the thinking behind Aardvark.

February 11

The simple, useful accessories we developed are hitting the shelves across North American, South America, Europe, Asia and Australia. Guitar Player Magazine called them “an ergonomic wonder”.

January 18

Business Week says “IDEO Alumni Begin to Lead“.

January 8

We’re excited to announce that musical instrument accessories designed by Daylight will be shown at the upcoming NAMM trade show in Anaheim.

December 8

HopeLab has published some of our key findings on physical activity among tweens.

November 13

Daylighter Peter Rubin is teaching team dynamics at the Stanford d.school.

September 25

A little Ikea hack from Daylight.

August 24

Time has selected Aardvark as one of the 50 best websites of the year. We helped define their user-centered design process – and we’re big fans of their service!

August 1

Premier Guitar Magazine just called our guitar accessories “simple but ingenious”.

July 20

Our work with the Robert Wood Johnson Foundation received an Award of Excellence from the Honor Society of Nursing.

January 15

We just finished a project to help Robert Wood Johnson Foundation articulate the link between health and play at the 2009 TED conference.

December 9

A home improvement product whose development we led while at IDEO has hit the shelves at Lowes, Walmart, Ace and beyond. It also won a Business Week innovation award along the way.

Archive