Daylight client Aardvark has been acquired by Google! Here’s Wired Magazine’s take on it. Also check out this interesting white paper about the thinking behind Aardvark.
Getting Tweens Moving
Daylight's strategy-to-reality program is
helping HopeLab address childhood obesity
by getting tweens moving. The results: a
30% increase in physical activity and
accolades from President Obama!
The Future of Health Information
A great client, a compelling cause, and a
fired up team were the catalyst, and nine
"experience prototype" videos are the
result. Each follows a fictional character
as they interact with hardware, software…
Harnessing Behavioral Profiles
Behaviorial profiles help keep humans front
and center when tackling big messy
problems. We used them to help HopeLab
think differently about motivating tweens
to be more physically active.
GE Caulk Singles
A home improvement product whose
development we led while at IDEO has hit
the shelves at Lowes, Walmart, Ace and
beyond. It also won a Business Week
innovation award along the way.
Daylight launches new website!