Moving beyond start-up UX & brand
A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.
Lunar Energy was founded in 2020 to help move the world towards all-electric homes.
Daylight has been Lunar’s design partner from the beginning.
Tictoc Croc was founded to connect parents and babysitters on a mobile platform. As the platform took off, Tictoc Croc needed to move beyond a start-up mobile experience and brand identity.
Daylight was brought in to redefine the brand identity and improve the user experience for both parents and babysitters.
Helping busy parents with a transparent, predictable user journey
Daylight’s design work was informed by the real experts on the topic –parents and babysitters themselves. Daylight’s designers spent significant time in the field learning from Tictoc Croc users, along with parents who used other child care services.
These insights led to a rework of the UI/UX to increase trust and transparency across the experience. This included reorganizing the process of selecting, requesting, and reserving a sitter. This helped busy parents easily understand their progress along the steps.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
Rebranding to be trustworthy, curious and playful
Daylight also renewed the brand–refining the logo and brand elements to express the trustworthy, curious, and playful nature of the brand.
The brand renewal work reflects the newly defined brand principles while continuing the legacy of the brand already recognized by users.
The logotype was designed based on the letter-shaping principle of Hangeul–separating the consonants and vowels of Hangul and reassembling them as if they were stacking blocks. The lovely rhythm and energy of handwriting, which was one of the characteristics of the existing logo, is preserved, but it is designed to give a more clear and trustworthy impression.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
A redefined service, ready to scale
The new app, along with the rebranding applied online and offline, has cultivated trust and helped Tictoc continue to grow its compelling platform and business.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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