Daylight's complete innovation program is helping HopeLab address childhood obesity by getting tweens moving.
If you want to understand how to change tween behavior, there’s really only one way to do it—spend time in their world.
We realized the best way to engage kids was to embrace their passion for connecting with one another through technology.
The resulting opportunities and design principles served as jumping-off points—and guideposts—for a series of brainstorms.
Promising ideas were prototyped and visualized in the context of future user experiences.
We then built working prototypes of the device and web application, based on the engagement drivers.
The prototype system was used in an extensive clinical trial, and iterations were informed by qualitative user feedback sessions.
The early results: a 30% increase in physical activity and accolades from President Obama!
We’d like to thank our superstar partners, some of whom we introduced to HopeLab as “technology matchmakers”.
Board, firmware and PC uploader: FireFly Design
Web application prototyping: Uncommon Projects
Branding and graphic design: Sequence
Game mechanics platform and integration: Bunchball