Getting Tweens Moving
Daylight's strategy-to-reality program is
helping HopeLab address childhood obesity
by getting tweens moving. The results: a
30% increase in physical activity and
accolades from President Obama!
Deceptively Simple Accessories
We decided to develop a product line of our
own to walk a mile in our clients’ shoes
– tackling all of the critical things
necessary to get to market after the
design work is done. We're glad we did!
Top Secret Work in Progress
We can't talk in detail about the majority
of our recent work because it hasn't yet
hit the market, but here are some headlines
on the spaces in which we've been active.
The Future of Health Information
A great client, a compelling cause, and a
fired up team were the catalyst, and nine
"experience prototype" videos are the
result. Each follows a fictional character
as they interact with hardware, software…
Harnessing Behavioral Profiles
Behaviorial profiles help keep humans front
and center when tackling big messy
problems. We used them to help HopeLab
think differently about motivating tweens
to be more physically active.
GE Caulk Singles
A home improvement product whose
development we led while at IDEO has hit
the shelves at Lowes, Walmart, Ace and
beyond. It also won a Business Week
innovation award along the way.
